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TikTok Shopping Spotted in the Philippines

New products from Notion, Snapchat, and how to get your hands on an FTX Risk Management Department shirt

Happy Thursday 👋 Turner back again with The Split. Welcome to all new readers and to the 13,500+ tuning in every week.

Keep scrolling for a quick look at TikTok shopping, new products from Notion, Snapchat, and a way to get your hands on an FTX Risk Management Department shirt.

TikTok Shopping Spotted in the Philippines

I recently came across a tweet with a screenshot of TikTok's "Shop" tab, which is currently live in the Philippines. A "Flash sale" banner with a countdown timer lays across the top, with more products available by category below, which appear to be mostly apparel and beauty related.

The initial product quality seems low, but I don't think its possible to overstate how just much traffic TikTok can funnel to this if and when it wants to. Just like Facebook turned itself into a utility by forcing Marketplace upon us, TikTok can and probably will do the same. If TikTok connects this Shop tab with the rest of its product through things like an influencer marketing marketplace, affiliate based commissions, "shoppable videos", or even social "buy and save together" shopping, this could start moving a lot of volume, and fast. The outstanding question is if that volume is any good...

As of now, it doesn't look like this is in the US yet. But all that matters is that TikTok has the time spent in its product to justify willing this in to existence. And if you remember, TikTok appears to be building its own US fulfillment centers. It feels like only a matter of time until we all see this Shop tab on our phones.



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